Marg NetBase

Marg ERP 9+

NetBase is an advanced social media analytics platform that provides detailed social media analysis without the need for sophisticated boolean searches, laborious data purification, or lengthy analysis. It enables you to analyze social data at scale and 9x quicker than any other solution to always know what your consumers are saying. With NetBase, you can use geo-location specific data to better understand your brand's health on a global, regional, or local level. Using sponsored, owned, partnered, and earned channels, you can get aggregate insights from brand dialogues. To increase brand loyalty and reach, you can cultivate the most outspoken brand champions along with analyzing previous campaign performance to get valuable insights that are 70% more accurate than rival alternatives. Users can define their audiences based on hobbies, life stages, behaviors and much more, rather than just demographics. You can also identify and monitor key influencers that affect the engagement rate of your brand. Additionally, you can segment discussions and assist in the routing of important complaints

Pricing of Marg ERP-Pharmaceutical Industry Software

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Key Specification

Other Categories:
Deployment: Cloud Hosted
Customer Support: Phone,Business Hours,Online (Ticket)
Customization: No
Languages Support: English

Who uses NetBase

SMEs
SMEs
Enterprises
Enterprises

Company Details

  • Company Name: NetBase
  • Headquarter: Santa Clara, California United States

NetBase Description

NetBase Video

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User Reviews

WRITE A REVIEW
quotes

What do you like best?

Quality data set (like most decent tools at this point - no longer anything to write home about), some customization. There is a decent time series graph that shows volatility which is pretty cool.

What do you dislike?

Cheesy graphics at this point. Hasn't evolved since 2010. Expensive. Takes a while to set up a query. Compared to what's out there - either more advanced, cheaper or user friendly, I'm not sure how a professional who knows something about media monitoring can justify the decision to use this tool.

Recommendations to others considering the product:

If your company doesn't have any online media monitoring capacities of their own, nor understands anything about using analytics in decision making, Netbase might be a good company to work with. Many of their consultants are decent people + they have pretty good support. And you'll be able to monitor most online channels that you want.

That said if you actually know what you are doing there's no way to justify the cost. There are just better looking, cheaper and more sophisticated tools out there. The company also looses points for pushing sentiment analysis and impressions way to hard - as if they actual are a credible source of information for a decision, when they are no longer sufficient. It makes their company look out of touch and your devolves your company if you buy into it.

What problems are you solving with the product? What benefits have you realized?

None with it. Other areas of the business are using it for sentiment analysis and impressions. Both KPI's I don't find valuable at this point. We've moved on to more sophisticated graphing and psychographic modeling/clustering.

- User in Retail

quotes

What do you like best?

The potential of this tool is amazing, and we really wish we could use it completely. The ability to compare share of voice and dial down to the topic of discussion is great. The Ability to pull the data itself if great too - we just are never 100% sure the data we are reporting is accurate.

What do you dislike?

Our team has a very hard time trusting the data we receive. The most frustrating part about this tool is the ability to receive help. There is no number to call and talk through a simple question. It all has to be submitted to the support team or we have to call our rep who has repeatedly mentioned he is no expert in the tool. Our team also dislikes the necessity to purchase support hours. We spent all our hours setting up our topic, so that when we had issues and questions/needed to make edits to this, the team was unable to help because we were out of hours. We had to follow guides sent in emails from support which were very robust and sometimes confusing to follow.

Recommendations to others considering the product:

Look for another tool unless you have a very unique company name.

What problems are you solving with the product? What benefits have you realized?

This tool is not solving any problems for us. It is actually causing us to not be able to report effectively.

- Administrator in Health, Wellness and Fitness

quotes

What do you like best?

I liked Netbase's standard filters or "Themes" as they call them. It allowed you to apply a generic theme over the data you've pulled in.

What do you dislike?

I disliked the sampling functionality that Netbase employed to allow their tool to run faster. It came up short in allowing me to fully understand conversations and see individual mentions.

What problems are you solving with the product? What benefits have you realized?

We were able to do basic social listening for preliminary insights (sometimes not useful) and very basic reporting.

- Liz V

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What do you like best?

I like the ability we have to perform competitive analyses and do social listening for a multitude of different topics. The preloaded reports are also really great for easy report building.

What do you dislike?

The negative alerts for FB have a serious lag time, the sentiment is not as intelligent as I would like and there is not a real ability to compare paid to organic media. You also can't save a topic with a theme which can get time consuming.

Recommendations to others considering the product:

It is great for reviewing conversation from a top level viewpoint.

What problems are you solving with the product? What benefits have you realized?

We are able to do pitches better understanding how the industry is behaving and I like that we can get quick snapshots on insights.

- Administrator in Marketing and Advertising

quotes

What do you like best?

The data sources seem to be ok, but honestly very underwhelmed with Netbase

What do you dislike?

not a viable research tool, provides little in the way of intelligent search without knowledge of search query structure

Recommendations to others considering the product:

do your research, might not be a good tool for you.

What problems are you solving with the product? What benefits have you realized?

thats the issue, our business problem doesn't seem like a good fit for netbase. they are pretty specifically focused on listening for brands more so than topics of conversation that could be used to gather insights.

- Grant P

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Frequently asked questions

Everything you need to know about discovering, comparing, and choosing the right AI software for your business.

NetBase has 0 plans.

NetBase provides Phone,Business Hours,Online (Ticket) support.

NetBase is not allowing Free Trial.

NetBase provides Help Guides,Blogs,Video Guides for the software training.

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