Marg Captiv8

Marg ERP 9+

Captiv8 is a powerful cloud-based influencer marketing platform that enables brands and agencies to discover, activate, manage, and measure influencer campaigns from a single dashboard. With AI-driven discovery tools, robust campaign workflow features, and deep analytics capabilities, Captiv8 offers a comprehensive solution tailored to enterprise-level needs.

It features a vast database of over 15 million influencers across 120+ countries and covers 95% of global creators with more than 5,000 followers. Brands can target influencers using more than 500 filters, including demographics, interests, brand affinity, and engagement metrics. Captiv8 supports full-funnel influencer marketing — from content ideation to performance amplification and post-campaign measurement.

Enterprise users benefit from integrated payments in over 150 currencies, campaign automation, compliance tools, and advanced attribution capabilities. The platform integrates seamlessly with social media networks, commerce platforms like Shopify, and CRMs such as Salesforce.

Captiv8 offers global scalability with support for multilingual campaigns, GDPR compliance, and AI-powered brand safety tools. Recognized as a top platform for ROI, results, and user experience, it is widely adopted by Fortune 100 brands. Its acquisition by Publicis Groupe in 2025 has further expanded its capabilities in influencer commerce and data-driven marketing.


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Key Specification

Other Categories:
Deployment: Cloud Hosted,Hybrid,Any
Customer Support: Phone,Email,Live Chat
Customization: Yes
Languages Support: English

Who uses Captiv8

StartUps
StartUps
SMEs
SMEs
Agencies
Agencies
Enterprises
Enterprises

Company Details

  • Company Name: Captiv8
  • Headquarter: San Francisco, California United States

Captiv8 Description

Captiv8 stands as a complete influencer marketing platform purpose-built for brands, agencies, and enterprise teams seeking scalable, data-rich campaign management tools. By consolidating influencer discovery, content planning, activation, amplification, and analytics, it streamlines the entire influencer marketing lifecycle.

Its creator discovery engine offers access to over 15 million verified influencers across all major social media platforms. AI technology enhances discovery via the proprietary Influencer Velocity Index, which ranks influencers based on momentum, relevance, and content trends. Users can apply over 500 filters—such as audience age, gender, region, engagement rate, and previous brand collaborations—to identify the most relevant talent.

For campaign execution, Captiv8 enables complete workflow automation, including brief creation, contract management, gifting, and affiliate linking. Integration with TikTok Shop and storefront syncing makes it ideal for influencer-led commerce. The platform also supports seamless, multi-currency payments to creators in more than 150 countries.

On the amplification side, Captiv8 allows users to promote high-performing influencer content across paid media channels, blending organic reach with targeted advertising. The analytics suite offers real-time performance tracking across KPIs like engagement, earned media value (EMV), conversions, foot traffic, and sentiment analysis. Brands can generate custom dashboards or connect data to external tools using robust APIs.

Captiv8’s compliance and brand safety features include GDPR support, automated IAB category checks, and AI-powered content vetting to prevent misalignment or risk. The platform is also integrated with leading CRMs, analytics tools, and e-commerce platforms, enabling closed-loop attribution from influencer engagement to transaction.

Since being acquired by Publicis Groupe, Captiv8 has become part of a larger influencer and social commerce ecosystem, incorporating identity data, advanced analytics, and media activation. With a proven ROI of 374% (validated by Forrester) and deployment across 70% of Fortune 100 companies, Captiv8 is a trusted enterprise-grade influencer solution.

Key Features & Specifications

  • Access to 15M+ influencers with global reach

  • AI-driven discovery using 500+ filters and Influencer Velocity Index

  • Social listening and trend tracking tools

  • Complete campaign workflow: briefs, gifting, contracts, affiliate links

  • TikTok Shop/storefront integration

  • Global creator payments in 150+ currencies

  • Organic + paid content amplification

  • ROI, EMV, conversion, and sentiment analytics

  • GDPR compliance and AI-powered brand safety

  • Integrations with CRMs, social platforms, e-commerce, and BI tools


Key Features & Specifications

  • Influencer Discovery
  • Influencer Tracking
  • Social Media Monitoring
  • Influencer Relationship Management
  • Event Management
  • Social Promotion
  • Automated Publishing

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Frequently asked questions

Everything you need to know about discovering, comparing, and choosing the right AI software for your business.

Captiv8 has 0 plans.

Captiv8 is the Influencer Marketing Software used for the below functionalities.

Top 5 Captiv8 features

  • Influencer Discovery
  • Influencer Tracking
  • Social Media Monitoring
  • Influencer Relationship Management
  • Event Management

Captiv8 provides Phone,Email,Live Chat support.

Captiv8 is not allowing Free Trial.

Captiv8 provides Help Guides,Video Guides,Blogs,Webinars,Infographics,Case Studies for the software training.

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