Millimetric is a monitoring tool that provides insights into business metrics and relevant KPIs. Users can integrate and analyze their data quickly without the need for any coding or software integration. The tool offers a high degree of automation and monitoring occurs 24x7. It even features real-time notifications in the case any anomalies are detected. Machine learning is leveraged to provide users previously invisible insights into anomalies, trends, and relationships in data. The features also include e-commerce metrics, advertising metrics, root cause analysis, related metrics report and sharing and collaboration tools. Several integrations with popular software are easily possible that include Google Analytics, Google Ads, Facebook Ads, Google Search Console, Criteo, and Amazon Ads. Its website mentions some big brands as clients including the likes of Samsung and Omega. The software is also GDPR compliant and any personal data collected is for the purpose of providing services.