Indicative is an intuitive product analytics platform that connects directly to a company’s data warehouse, preventing data duplication, mismatched event counts, or data errors. It helps client companies to know their customers better and optimise acquisition, visualise customer journeys, and maximise retention without in-depth knowledge of SQL. Indicative also helps to optimise products by driving the product roadmap, identifying points of friction, and measuring feature adoption as needed. The visualisation and optimisation of products happen seamlessly with Indicative’s multipath funnel. Customer journeys are detailed and thus require extra care and attention while being analysed. Indicative provides a colour-coded graph showcasing the customer’s journey. This makes it significantly easier to identify the paths taken from liking a product to converting into a customer. Segmentation allows segregation of notable customers, answering their queries, and acting on valuable suggestions. Cohort analysis helps in building behavioural cohorts that point out the products
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