Hotjar's tools allow businesses to better understand customer behaviour on the user website front end. Heatmaps help users understand what customers want, care about and do on their websites by visually representing their clicks, taps and scrolling behaviour, which are often considered the strongest indicators of visitor motivation and desire. Recording visitor behaviour on the website enables users to see recordings of real visitor behaviour on the website. Conversion funnels allow them to figure out where their potential clients are dropping off. Hotjar provides detailed page-wise data and presents it in a visual, simpler, and intuitive format. Another feature, form analysis, allows businesses to improve online form completion rates by monitoring which fields take too long to fill, which are left blank, and the reasons visitors abandon a form and a page. Lastly, Hotjar makes it possible to recruit test visitors for user research and testing directly from the website.
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