Falcon

Falcon is a website performance monitoring solution that enables you to ensure that you are correctly counting metrics such as visits to your website. Falcon allows you to audit your website to ensure that you are not overcounting or undercounting visitors, as well as capture other key metrics using tags. Falcon also enables you to monitor how your webpages are performing, for example, if any of them are running slowly. You can then use this information to see if that factor is driving away website visitors. Falcon’s web analytics capabilities allow you to gain insights into any performance issues on your site, such as pages that have redundant or duplicate tags, as well as any that are missing analytical tools. With Falcon, you can also audit your marketing pixel deployment, as well as add marketing taps to help you improve customer experience, and to improve marketing campaign performance.