Crystal Ball

Crystal ball can help you optimize your Google Analytics by adding annotations to your data charts. With crystal ball, you can uncover the impact of visitor touchpoints and understand events that are influencing your site traffic and conversions. Crystal Ball provides critical context to user analytics, allowing you to make informed, data-driven decisions. It can be difficult to find clarity sometimes, but crystal ball can help empower team members to discover insights hidden in users' Google Data Studio reports, Google Analytics, and Microsoft Power BI. Crystal Ball can be integrated with more than 4000 apps via Zapier to automatically add annotations for each new Ads campaign created, email promotion sent, new website version released, social media campaigns executed, and much more. Anything can impact your website traffic like Google updates, media mentions, holiday observances, and website blackouts. Automated annotations help ensure that user data is fully contextualized and that critical events are captured and logged.