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If you want to improve your website’s engagement, you need to focus on reducing the amount of time it takes for your pages to load. The faster your pages load, the more likely your visitors are to stick around and engage with your content. Use the active voice Time spent on a web page is a powerful indicator of whether the site visitors are engaging with your content. Time spent on a web page is a powerful indicator of whether your site visitors are engaging with your content. Contentsquare’ research found the average user spends 55 seconds on each page during their visit. If you want to improve your website’s engagement, you need to focus on reducing the amount of time it takes for your pages to load. The faster your pages load, the more likely your visitors are to stick around and engage with your content.