CLV

CLV by Ai-InteleKt is a predictive analytics tool designed to evaluate and act upon customer lifetime value (CLV) for businesses, especially in sectors like retail and telecom. It ingests unified data from transactional systems, web behaviour, POS, support logs, and more, and applies machine-learning models to score each customer for future value, churn risk, and purchase intent. Users can then prioritise budgets, offers and customer journeys based on these insights. The tool emphasises rapid deployment and usability for non-data-science users: one-click segmentation, automated audiences for email/SMS/ads or POS, and plug-in-capable orchestration with existing martech stacks. According to the provider, customers typically see up to ~18% uplift in lifetime value in the first quarter, ~30% lower churn among at-risk cohorts, and 5× faster audience activation. It is marketed as a SaaS subscription, with tiered pricing, onboarding support and usage fees. Target users include growth marketing teams, CRM/retention managers, and agencies managing multiple clients, who wish to shift from tactically reactive campaigns to data-driven, strategic customer lifetime value maximisation.