Marg Traackr

Marg ERP 9+

Traackr is a data-driven influencer marketing platform that marketers can use to optimize their investment in campaigns and streamline their workflows. This tool provides accurate insights on more than 6 million reviewed profiles, including brand affinity demographics, historical performance indicators, and fraud detection. Traackr also helps marketers run effective campaigns with influencer insights and customizable workflows for all types of activations, including product gifting, events, paid partnerships, and organic propagation. Additionally, more than 20 of the world's top emerging brands, agencies, and promoters rely on Traackr every day to make smarter influencer marketing decisions. Finally, the platform features a scoring algorithm that can be used to discover new influencers based on their legitimate influence.

Pricing of Marg ERP-Pharmaceutical Industry Software

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Traackr

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WHAT YOU WILL GET
  • Enterprise-grade Scalability
  • Powerful Performance Insights
  • Streamlined Workflows
  • Unrivaled Influencer Discovery
  • Enterprise-grade Scalability
  • Powerful Performance Insights
  • Streamlined Workflows
  • Unrivaled Influencer Discovery

Key Specification

Other Categories:
Deployment: Cloud Hosted
Customer Support: Business Hours,Online (Ticket)
Customization: No
Languages Support: English

Who uses Traackr

SMEs
SMEs
Enterprises
Enterprises

Company Details

  • Company Name: Traackr
  • Headquarter: San Francisco, California United States

Traackr Description

Traackr Video

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User Reviews

WRITE A REVIEW
quotes

What do you like best?

It had some decent social listening tools.

What do you dislike?

Overall it was not the most user-friendly platform.

Recommendations to others considering the product:

Look at other social listening tools. I found Traackr not very intuitive to use and there are other tools that do a much better job of helping manage social listening and tracking

What problems are you solving with the product? What benefits have you realized?

Traacker was used to help us with social listening and helped us identify trends and key influencers.

- Mike N

quotes

What do you like best?

I liked that Traacker provides Reach and Relevance scores for its influencers. This helped us come up with the influencer identification process we currently use.

What do you dislike?

However, Traacker often did not "find" the influencers I was trying to look up, and after several attempts to use the platform (which was often very buggy), I quit altogether.

Recommendations to others considering the product:

Followerwonk is better, though it doesn't provide the reach/relevance scores (you have to evaluate potential influencers on your own)

What problems are you solving with the product? What benefits have you realized?

We were trying to identify influencers to engage with on an ongoing basis for a large financial client. Traacker helped us develop a process for identifying influencers based on reach and relevance, but I ultimately went to other tools to identify the right influencers. Followerwonk I've found is a better option than Traacker (and it's free).

- Agency in Public Relations and Communications

quotes

What do you like best?

Traackr is an innovative step forward in the influencer marketing arena.

What do you dislike?

Not much to dislike but for any tool such as this, scale is what matters most. It will take time and hopefully Traackr will continue to make progress.

What problems are you solving with the product? What benefits have you realized?

Still experimenting across a few teams. No committeemen yet. There are several other emerging tools in this category.

- Executive Sponsor in Computer Software

quotes

What do you like best?

It's a smart idea for a tool by keeping track of influencers. Great for organization.

What do you dislike?

The database of influencers isn't super impressive and i'm not sure it's something that I couldn't handle on my own with a spreadsheet.

Recommendations to others considering the product:

Explore your own capabilities before jumping into a tool like this. There are tons of ways to find influencers and not sure this is the total necessary route to go if you're in need of an influencer campaign. Setting up a spreadsheet can be just as effective in managing influencers and to locate them, I've found that internet research is the best way, not a tool like this one.

What problems are you solving with the product? What benefits have you realized?

Organization is the true business objective being accomplished by it. I've realized that keeping track of a ton of influencers for a campaign isn't easy but a tool like this helps manage that in great ways.

- Ben G

quotes

What do you like best?

I like having a CRM system to track influencers and seeing all of their public accounts at a glance with reach next to each channel.

What do you dislike?

I don't love the discoverability of influencers and I don't think their database is updated frequently enough to reflect the most up-to-date information.

What problems are you solving with the product? What benefits have you realized?

Running our influencer program

- Administrator in Information Technology and Services

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Frequently asked questions

Everything you need to know about discovering, comparing, and choosing the right AI software for your business.

Traackr has 1 plans,

  • Traackr USD 0.00

Traackr provides Business Hours,Online (Ticket) support.

Traackr is not allowing Free Trial.

Traackr provides Help Guides,Blogs for the software training.

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