Marg Nightwatch

I love the rank tracking capabilities of Nightwatch, but what I love most about it is the fact that the developers keep adding new features to it all the time like the backlink tracking tool, most recently.

There are times when some of the data I see in Nightwatch is a bit off. For example, the number of indexed pages it shows for website will be zero even though i know that website has many indexed pages. It only happened once though and when I asked suport they said it was caused by a problem with Google's data.

It saves our agency time when it comes to rank tracking and provides many other additional tools in one place.

I can create custom reports for any group of keywords i.e mobile keyword rankings, and also segment an entire site's keywords by mobile/desktop - integral in the mobile first indexing era. The dashboard also looks very cool.

I like the "discover keywords" addition to Nightwatch where it suggests keywords for you to track off the bat once you enter a URL, but in my experience this only works on a domain level, i.e it won't give you targeted suggestions per URL. So not a gripe, more like a "would be nice."

Keyword reporting takes minutes as opposed to hours. The ability to view mobile SERPs within the desktop app for any specific keyword on any date is hugely powerful and time-saving too.

I like the fact that you get the statistics from several different great online seo-tools in one place. The most important metrics are shown in the dashboard and you can easily follow the progress.

Some metrics seem like they are not possible to track backwords more than a couple of months. I am not sure though since I am a new user and might just not have found how to do it.

A great overview of your seo, progress and performance. We can detect trends in our ranking easily.

When it comes to picking the right tool for SEO, we invest a lot of time, effort and money into testing which can last up to a month. After testing period Nightwatch is our chosen tool for SEO tracking and analyzing and will probably stay permanently. Specially for analyzing as it offers advanced custom reports and integrates very nicely and easily with Google products (such as GA, SC. The team keeps improving it constantly and is very responsive.

Pricxing on big plans. Dont we all hate to give money, when we earn money :

Dont waste as much money as we did and go for Nightwatch.

Tracking, reporting, costum reporting but most of all the feature: competition ranking comparison and tracking

I have used and tested many different rank trackers over the years, from hosted to self hosted. I always had complaints with what I was using until I discovered Nightwatch. The setup is a breeze and everything "just works". The ability to view certain metrics such as Majestic TF/CF, backlinks, and analytics all from within Nightwatch is a huge time saver for us.

Nothing so far. If I had to pick something I would like the ability to monitor more backlinks without upgrading our plan.

Nightwatch saves us time, which is extremely important to us.