Marg Lytics

Marg ERP 9+

Lytics is a customer data management platform that helps businesses and marketing teams improve performance by leveraging essential data to make relevant adjustments. This platform uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. Lytics provides first-party insights by using sophisticated data science technology and creating intelligent user profiles that are fully secure. Additionally, Lytics automates decision making with the help of AI to segment, suggest, and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner.

Pricing of Marg ERP-Pharmaceutical Industry Software

Pricing plans

Introduce pricing plans

Simple, transparent pricing that grows with you. Try any plan free for 30 days.

Core CDP

USD 0.00 /

USD0.00

Perfect for your business requirements and platform usage.

BOOK A DEMO
WHAT YOU WILL GET
  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting

Intelligence

USD 0.00 /

USD0.00

Perfect for your business requirements and platform usage.

BOOK A DEMO
WHAT YOU WILL GET
  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations

Automate

USD 0.00 /

USD0.00

Perfect for your business requirements and platform usage.

BOOK A DEMO
WHAT YOU WILL GET
  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
  • Journey automation
  • Next best experience Decisioning
  • Delivery optimization
  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
  • Journe

Key Specification

Other Categories:
Deployment: Cloud Hosted
Customer Support: Phone,Online (Ticket)
Customization: No
Languages Support: English

Who uses Lytics

SMEs
SMEs
Enterprises
Enterprises

Company Details

  • Company Name: Lytics
  • Headquarter: Portland, Oregon United States

Lytics Description

Key Features & Specifications

  • Multi-step Marketing
  • Audience Builder
  • Behavior Tracking
  • Identity Graph
  • 360-degree Customer view
  • Data Enrichment
  • Data Orchestration
  • Data Source
  • Hyper Targeting
  • GDPR Compliance
  • Data Cleansing
  • Email Marketing
  • Landing Pages

Lytics Video

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User Reviews

WRITE A REVIEW
quotes

What do you like best?

The idea of what Lytics can do though I have not seen that in action yet since we still have not completed the integration. We began that process in October and it's April now.

What do you dislike?

The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him.

Recommendations to others considering the product:

Consider another vendor unless you can dedicate a person on your team to hound Lytics continually. Even then, you may not get anywhere, as we found out.

What problems are you solving with the product? What benefits have you realized?

We had hoped to use Lytics to target audiences based on their content preferences and serve ads, modal windows and otherwise expose content they would be interested in. But as I said, we've been trying to finish the integration so we can do this but it drags on without end due to lack of responsiveness. We've been trying to integrate all our systems since October. It's mid-April. That's just unacceptable.

- Internal Consultant in Publishing

quotes

What do you like best?

I use it for audience segmentation and validation

What do you dislike?

Incompatible with my company's internal systems

Recommendations to others considering the product:

Be sure that your current systems integrate with lytics

What problems are you solving with the product? What benefits have you realized?

In-product messaging

- Administrator in Media Production

quotes

What do you like best?

The cool can be added through a limited amount of code or through a tag manager

What do you dislike?

It's not as seamless as building the same features within a platform

What problems are you solving with the product? What benefits have you realized?

We're using it to perform A/B tests

- Agency in Marketing and Advertising

quotes

What do you like best?

the pop ups that come out of the screen when going to the website

What do you dislike?

not a ton of advanced or customized features

What problems are you solving with the product? What benefits have you realized?

alerts and targeting certain audience types

- Administrator in Entertainment

quotes

What do you like best?

Can handle event volume and has a good Segmentation engine with complex data types

What do you dislike?

Lots of outages in the system, false triggers for enrollments

What problems are you solving with the product? What benefits have you realized?

User segmentation for engagement and marketing

- User in Computer Software

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Frequently asked questions

Everything you need to know about discovering, comparing, and choosing the right AI software for your business.

Lytics has 3 plans,

  • Core CDP USD 0.00
  • Intelligence USD 0.00
  • Automate USD 0.00

Lytics is the Customer Data Platform (CDP) used for the below functionalities.

Top 5 Lytics features

  • Multi-step Marketing
  • Audience Builder
  • Behavior Tracking
  • Identity Graph
  • 360-degree Customer view

Lytics provides Phone,Online (Ticket) support.

Lytics is not allowing Free Trial.

Lytics provides Help Guides,Blogs,Video Guides for the software training.

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