Marg Lotame

I like how easy it is to search audiences.

I don't like how the actual pixel text isn't attached somewhere to the audience we are referring to. In some cases, I could have two audiences with similar naming conventions, but there's no way to differentiate the two in Lotame by the actual pixel text. As a user, I have to keep track of this information by myself. (i,e, one audience can be named "Carr Chevy" and another audience "Carr Chevy World" and they are both using two different pixels.

I use Lotame to collect behavior information from users who visit out clients' sites. This is helpful to define what types of behaviors users exhibit so we can target those types of behaviors later on with ad campaigns.

Lotame has the ability to collect first party data and create look a like models off those customized buckets

Workflow can sometimes be challenging, always room for improvement

N/A

Serves as a data warehouse as well as media tool.

Customer Service is pretty great and very personable.

The interface is severely lacking and could use some updating and user friendliness.

Data Platform Management system

Lotame integrates with many execution platform and fact providers.

The API could be better and more reliable.

80% of the reason we use Lotame is to being able to easily export audiences built in-house to multiple different execution platforms. The remaining 20% is to use Lotame Branded Audiences

Behavioral data and profiles are easy to view and understand - they are even appropriate for client viewing, which is nice - sometimes other platforms cause more work for me in producing a client-facing report. The data the platform does provide is useful and informative for optimization and learning.

I encounter a lot of bugs using Lotame. I have to refresh the page a lot to get rid of errors. It wasn't this way previously, so maybe they're going through some issues temporarily, but it has been frustrating for several weeks.

My team uses Lotame to track audience behaviors in display campaigns in order to optimize targeting and better plan for future campaigns. We also provide audience reporting to clients occasionally. We have no other platform that pulls the types of data Lotame does, so the behavioral data is invaluable to campaign strategy.