Marg Localytics

It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well.

The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything.

If you’re looking to scale your business, and properly plan for the future of your business and market research being imperative, then this is the right solution for you. Also having a very hopeful customer success team helps you understand the tool and the results that you’re getting within the software. At the end of the day did an analytics are becoming imperative for marketing teams, and if you’re trying to move in that direction with data driven results I do recommend this product.

It is a great job with measuring content consumption and engagement. This is very imperative because you’re able to scale across both small and large enterprise companies. It is also great for publisher applications.

The in-app (pop-ups feature are great to show important messages to users of your app.

A lot of features are hidden behind a paywall and event tracking is not optimised.

- Reaching users (in-apps and pushes

- Analysing business metrics

Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.

The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions.

As the day continues to be the forefront in any industry, this product allows you to self, in to help predict future patterns of your business. No matter if you’re a small business or large enterprise customer, you would be able to benefit from this product. Their customer service is also very good, which makes for Rullan great partnership.

Do you thing is being able to pull the deed it and see behavioral patterns on the back end. This helps with setting up the strategy for our goals leading to the new fiscal year.

What do you like best?

What do you dislike?

Good dashboard to view metrics. Customizeable views as per business needs

Integration issues. It is not as easy to integrate compared to GA and other tools

Give a good view of the business and helps take effective business decisions