Marg LeadGenius

Generate net-new leads for target accounts, verify existing contact leads and enrich data.

We use LeadGenius to augment our contact data for target accounts that we have developed internally. LeadGenius helps us meet our new name and qualification goals within our target account buildout.

I like that there is live in person training and support available 24/7 to help you with the tool and make sure that you are making the most of it. The tool provided us with the necessary infrastructure needed to build a strategy for managing and acquiring leads. Previously, we didn't have a strategy in place so it was very difficult to manage and acquire new leads. Since implementing this tool, it has freed up capacity for our staff to work on other initiatives to grow our business.

Although you are able to generate an ample amount of leads with this software, the leads are sometimes irrelevant which can be a waste of time. Some of the leads we have received have been outdated or what we call "dead leads". you need to watch out for those if you plan to use this tool. I think there could be ways to make leads more relevant to the consumer and thus save time.

It is a tool primarily used to acquire customers. So if that is your focus this could be a good option. The primary industries this tool serves are computer software, technology, marketing and advertising. The lead scoring functionality is also strong and worth considering.

We primarily use this for lead generation and campaign management. It works best for specific channels: outbound calls, e-mail, social media. This tool has helped us become more efficient in our lead generation activity.

Make sure that you have a clear expectation of what you want out of data sourcing and have enough scale to get the value. For example - you need a plan for a few weeks in advance for your data. You can't just query the backend for lead data. That said, there is no better provider of great customized data at scale.

We us LG for data-hygiene on target ABM accounts. They are incredible at keep contact records clean and ensuring that we are reaching out to the right people. We've realized a massive increase (50%+) in data accuracy and attributed significant net new business to the leads sourced by LG.

Be direct and detailed in exactly what leads you want them to research for you.

We are using LeadGenius to prospect highly qualified leads for our sales team. Since using LeadGenius, we have seen improvement in email and phone interactions.