Marg AB Tasty

Marg ERP 9+

AB Tasty is a SaaS-based application that enables web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by small, mid-size, and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more.

Pricing of Marg ERP-Pharmaceutical Industry Software

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AB Tasty

USD 0.00 /

USD0.00

Perfect for your business requirements and platform usage.

BOOK A DEMO
WHAT YOU WILL GET
  • A/B/n testing
  • Split URL testing
  • Multivariate testing
  • Predictive testing
  • WYSIWYG editor
  • Code editor
  • Unlimited variations
  • Traffic allocation (percentage)
  • Dynamic allocation of traffic (multi-armed bandits)
  • Single Page App support (SPA)
  • QA testing mode
  • Reports and dashboards
  • Stat Engine (Bayesian statistics)
  • Real-time results
  • Multiple goals
  • URL goals
  • Engagement goals (e.g.: bounce...)
  • Transactional goals (e.g.: revenue...)
  • Custom goals (e.g.: events
  • clicks...)
  • Cross domain tracking
  • Data filtering

Key Specification

Other Categories:
Deployment: Cloud Hosted
Customer Support: Online (Ticket),Business Hours
Customization: No
Languages Support: English

Who uses AB Tasty

SMEs
SMEs
Enterprises
Enterprises

Company Details

  • Company Name: AB Tasty
  • Headquarter: San Francisco, California United States

AB Tasty Description

Key Features & Specifications

  • Visual Editor
  • Test Scheduling
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing
  • Landing Pages (Web Forms)
  • Heatmaps
  • Funnel Analysis
  • Audience Targeting
  • Surveys

AB Tasty Video

Keka HR Payroll Platform Screenshots

User Reviews

WRITE A REVIEW
quotes

What do you like best?

The price is much lower than Optimizely.

What do you dislike?

The user interface is confusing at times, and it's not as stable on the backend as Optimizely.

I wish it automatically tracked clicks on variations once set up, rather than requiring me to manually set up click tracking for each item.

I also wish it included heatmaps and reported on overall clicks across my website.

Recommendations to others considering the product

Pretty good for AB testing. Skip the advanced features.

What business problems are you solving with the product? What benefits have you realized?

AB testing different variations on our website.

- Colin B.

quotes

What do you like best?

Segmentation is great. You can slice and dice cohorts in simple ways to deliver an A/B test to any specific patient. It's also very easy to manage tests in different environments (test vs Production

What do you dislike?

The UI is a bit clunky, especially when it comes to managing experiments through environments.

Recommendations to others considering the product

Definitely try to get a trial setup so you can validate the experience. Documentation, product overviews, and screenshots are one thing, but you'll really understand the value once you've implemented the solution and started using it in a Production setting.

What business problems are you solving with the product? What benefits have you realized?

We're able to run A/B tests and multi-variate tests to optimize a variety of interactions with our platform. We can track variant performance across a number of metrics and are already optimizing signups and other metrics.

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quotes

What do you like best?

Setting up a test in their editor is pretty easy. If we run into any issues, we contact support or our contact and they are pretty fast at resolving the issue or helping us code it differently.

What do you dislike?

During the sales period, they said our account person will work with us to develop a structured roadmap, which after a while is still a bit soft. But maybe that's the nature of CRO...

Recommendations to others considering the product

If you don't have a sophisticated CRO program, agency or dedicated resources, and just want to do pretty standard AB testing/personalization, this is a great easy-to-use platform with pretty quick customer support. Their reporting tool is more comprehensive than Monetate, which costs 3-4x as much.

What business problems are you solving with the product? What benefits have you realized?

Tracking clicks on specific parts of our site, testing adding/removing elements in the top nav, testing different homepage content on mobile and desktop, testing buttons in minicart and shopping cart, testing elements in checkout, adding/removing elements for specific segments of visitors.

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quotes

What do you like best?

What I like is that it is easy to see results and have instant AB testing possibilities. It is easily installed on the websites

What do you dislike?

The WYSIWYG editor is a little flawed, but it is possible to edit your pages with JavaScript

Recommendations to others considering the product

Test it out and see it is very easy to use

What business problems are you solving with the product? What benefits have you realized?

Fast AB testing by business without interference of IT and Delevopment

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quotes

What do you like best?

Easy to use interface which makes it easy for multiple members of the team to design, create and edit content.

What do you dislike?

Compared to all in one ecom platforms the features are limited but it's to be expected as a standalone service

What problems are you solving with the product? What benefits have you realized?

Use A/B tasty for all testing and personisation activity

- Andrew D

Keka HR Payroll Platform Key Clients

Frequently asked questions

Everything you need to know about discovering, comparing, and choosing the right AI software for your business.

AB Tasty has 1 plans,

  • AB Tasty USD 0.00

AB Tasty is the AB Testing Software used for the below functionalities.

Top 5 AB Tasty features

  • Visual Editor
  • Test Scheduling
  • Statistical Relevance Analysis
  • Split Testing
  • Multivariate Testing

AB Tasty provides Online (Ticket),Business Hours support.

AB Tasty is not allowing Free Trial.

AB Tasty provides Help Guides,Video Guides,Blogs for the software training.

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